Posted by Guy Downes on October 28, 2009 under Infographics | 
PGS Campaign Accelerator infographic
Thanks to an introduction from Ogilvy PR Singapore, I was introduced to their fantastic Premiere Global Services (PGS) local team. PGS had recently introduced The InBox Series as a one-stop resource website where Marketers can subscribe and receive monthly white papers on Email Marketing. Using their own Campaign Accelerator Email Solution, electronic direct mail (eDM) campaigns were ran to promote the series and website, alongside other mediums for a multi-channel marketing approach.
I was tasked by the PGS Singapore marketing team, led by Jasmine Lim, to work closely with them to create an infographic that would illustrate the benefits of how the Campaign Accelerator Email Solution helped to promote the series and website. PGS will be using the infographic for internal and external marketing purposes.
Using the word ‘accelerator’ as a starting point, I developed an infographic design based on a Grand Prix theme that could house the textual information PGS wanted to include. I also worked closely with the design team at Impact Employee Communications to include the digitized text on top of my tailor-made and hand drawn illustration.
Detail of image:
Posted by Guy Downes on under Illustration |
Your Body Works: body all twisted?
Your Body Works is a specialised Applied Kinesiology Chiropractic and Allied Health Clinic in Brisbane. Their highly personalised and patient-centric approach means that a person’s healthcare is tailored to the individual requirements of their body.
I was commissioned by Susan Walker, the founder of the business and a highly skilled AK practitioner, to help personalise their logo and bring it to life as a ‘brand character’ in illustrated scenarios, that could double up as marketing collateral and also be used in correspondence with patients. My illustrations have been used for direct marketing, patient reminders as well as welcome letters when people first the clinic.
Susan has further exciting plans for the Your Body Works character I created (affectionately known as ‘Bod’) and I recently completed a Christmas card illustration for her clinic. Susan has also used the character outdoors on the outside of her building - exciting stuff.
Welcome to Your Body Works: post card
Posted by Guy Downes on under Graphic Recording |
Port Stephens Futures Forum: main hall
Working again with the team at Straight Talk, a leading specialist consultancy in community engagement, I was commissioned to create large scale graphic recording style posters that could be used as templates by participants at the Port Stephens Futures Forum. This was a two-day event to discuss the issues impacting on the future of Port Stephens area in May earlier this year.
I created template posters that were re-produced for breakout sessions and workshops; a massive timeline chart (8m x 2m) where people could share what they thought where the main events that had shaped the area; and, among others, a huge ‘Futures Tree’ which allowed participants to comment on what they wanted to see happen to the area in the coming years.
Port Stephens: Futures Tree in action
Port Stephens: massive timeline poster
Port Stephens: individual workshop agenda posters
Port Stephens: 'futures triangle' planning poster
Port Stephens: 'Developing ideas & goals' poster
Port Stephens: 'Futures Tree' (top, approx 6m x 1.5m)
Port Stephens: 'Futures Tree' (base, approx 6m x 1.5m)
Posted by Guy Downes on under Black & White |
Shere village church, England
This B&W pencil illustration was a private commission and shows the view from the centre of the village towards the church, which is a very popular spot for weddings as the setting is so idyllic and typically English.
Posted by Guy Downes on under Cartoons |
Email addiction
(Life considered): if you work in a corporate environment, this cartoon will need no introduction.
Posted by Guy Downes on under Infographics |
Ogilvy PR: "In Good Company"
In early 2009, I was given the great opportunity to sit down with John Studdert, managing director, Ogilvy PR Australia, and Daniela Filer, an Associate Director from Impact Employee Communications (an Ogilvy PR Worldwide company), to chat about how we could bring to life John’s idea to visualise his 2009 company kick-off presentation along with his strategy and vision over the next year.
I went away and started brainstorming, sketching and meeting regularly with John and Dani. The illustration you see above is the final result and it was used internally across the company and with clients to share the company’s future path for 2009.
The main theme I came up with was a ‘Tour De France style cycling race’ and every element of the illustration has a meaning to help tell the Ogilvy PR Australia company story, challenges, opportunities and vision. It received a very positive response and has helped to clearly communicate the company vision at a glance and in a fresh way.
Ogilvy PR Journey map: desk art and comms tool
In addition, interestingly, the illustration and journey map started to appear independently and unprompted on people’s desks. The illustration started to evolve on its own, which was very exciting. Staff started to print out colour copies as daily reminders of who Ogilvy is, what the company is aiming for and where it is going. In short, it has become a simple but powerful internal communication tool that tells the company story.
Ogilvy PR Journey Map: a daily reminder of the company vision
Detail of Journey Map:
Posted by Guy Downes on under Cartoons |
The week ahead
(Life considered): you’ve had the Sunday night blues and Monday morning arrives. The week looms ahead of you – the daily hurdles are in place.
Posted by Guy Downes on under Black & White |
Wedding invite. Priceless view.
Sydney is simply blessed with thousands of beautiful harbour views. This B&W ink line illustration was a private commission and it was used on the front of a wedding invite. The illustration shows the view from where the wedding reception was held.
Posted by Guy Downes on under Cartoons |
Boredom and creativity
(Life considered): I don’t know about you but sometimes my best flashes of creativity come when I least expect it — and they go as quickly as they came. For example when I am bored waiting in an airport lounge, or standing in the shower completely zoned out or sitting on the bus to work, more often than not ideas come to me. The key is to capture them. For me, boredom is the doorway to creativity.
Posted by Guy Downes on October 27, 2009 under Graphic Recording |
Graphic recording: agenda for client session
I developed this visual agenda as an example of a graphic recording tool that can be used during a strategy or facilitation session. The poster size is approximately 4m long x 2m wide. It’s main objective is to create an impactful, themed and eye-catching agenda that the facilitator and, more importantly, the participants can refer to during their session so they can stay focused, stay on track and ultimately ‘see the bigger picture’. This fresh approach injects life and energy into an agenda – an item that can easily become lifeless, dull or simply overlooked.
