Thanks to an introduction from Ogilvy PR Singapore, I was introduced to their fantastic Premiere Global Services (PGS) local team. PGS had recently introduced The InBox Series as a one-stop resource website where Marketers can subscribe and receive monthly white papers on Email Marketing. Using their own Campaign Accelerator Email Solution, electronic direct mail (eDM) campaigns were ran to promote the series and website, alongside other mediums for a multi-channel marketing approach.
I was tasked by the PGS Singapore marketing team, led by Jasmine Lim, to work closely with them to create an infographic that would illustrate the benefits of how the Campaign Accelerator Email Solution helped to promote the series and website. PGS will be using the infographic for internal and external marketing purposes.
Using the word ‘accelerator’ as a starting point, I developed an infographic design based on a Grand Prix theme that could house the textual information PGS wanted to include. I also worked closely with the design team at Impact Employee Communications to include the digitized text on top of my tailor-made and hand drawn illustration.
Detail of image: