Launch event storyboards: Gold Coast hits Sydney

Posted by Guy Downes on December 6, 2009 under Illustration | Be the First to Comment

In early November, the ‘Gold Coast Bikini Bar’ injected a taste of Summer to Sydney office workers and passers-by who may have been dreaming of a break or weekend getaway.

My role, working with Pulse Communications who led the VeryGOLD COAST launch, was to develop a series of storyboards showing how the event and format would shape up during the morning.

I sketched how the event would look before, during and afterwards. The key aim was to give the client a ’sense’ of the proposed order of events before the actual launch date. On the day itself, my storyboards were also used to brief other suppliers such as the photographer and the logistics team making sure everyone was on the same page.

The Gold Coast Bikini Bar let passers-by find out about the latest Gold Coast beach trends and learn what the Gold Coast offers summer holiday seekers. In addition, the original founder of the bikini in Australia and one of Australia’s leading swimwear designers also took part in the event. To check out some of the media coverage, click here.