The Nous Group uses graphic recording to capture and share business ideas
Posted by Guy Downes on February 4, 2010 under Graphic Recording | 
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Increasing ROI for participants by charting ideas as they are said
In mid December, I spent a day graphic recording The Nous Group’s company strategy day at the Arts Centre, Melbourne. The Nous Group is one of Australia’s fastest growing management consultancies with expertise in strategy and public policy, leadership and management development, organisational and information driven change and information management and knowledge sharing.
My role was to capture the conversation from the day’s sessions on large-scale posters using images, sketches, words and colour so that the team could ‘stand back’ and ‘see’ what they had been talking about – and therefore start to visualise business ideas, opportunities and challenges for the year ahead.
I completed three large posters (5m x 1.25m) that provided a ‘big picture’ overview of ‘what was said as it was said and how it was said’ which The Nous Group team will use as one tool to help plan their future direction and priorities in 2010.
I also spent time roving and listening to their break-out workshops to capture the key points from each session.
In terms of ROI, my graphic recording posters (and subsequent report with digital photos) delivered participants a record of the sessions that they could interact and engage with on the day and in future. The posters will be used as a reference point at the next The Nous Group strategy day and currently hang on the walls of The Nous Group offices to act as a ‘daily reminder’ of the ground covered in the session.
What I really liked about the day (and company) was the high-level of engagement from The Nous Group team, the flow of ideas and conversation as well as the ability to speak openly about themselves as an organisation. This created a rich flow of information which I could convert into images, colour and visuals in my graphic recording posters.
Standing back to see the bigger picture: poster size (5m long)
The Nous Group team review & discuss content captured on the posters
Graphic recording uses sketches, images and colour to capture and share critical business ideas
