Cartoon (life considered): landing ideas isn’t always easy
Sometimes landing big ideas and getting them accepted on ground level can be really challenging. In your mind, the idea may be one of your best ever but the client (who could be an external client, colleague or your boss etc) may have different ideas. Their unwillingness to buy into your idea can make the runway short and narrow. Or sometimes it’s just simply your approach to selling the idea that makes touch down impossible…


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