Here is one of my latest video scribe animations for Wake2o, an intermediary in hedge fund secondaries. Wake2o enables investors to buy and sell interests of hedge fund units and this video scribe animation tells the story of its continuing class product launch on it’s Wake-X platform. You can also view my video scribe animation here on the Wake2o website main page.
This was a great video scribe animation to work on as I had to bring out the essence of the story using the right combination of pictures and words and all the time keep the visual focus on the important financial messages being talked about.
I recently created a video scribe animation for the National Union of Workers (NUW) on one of the most topical issues in Australia: job security and the casualisation of the workforce. According to the NUW, ‘it used to be that when you got a job, it was a job you could count on. Over the last 30 years, that’s been changing. More and more workers feel insecure in their job. The NUW’s campaign aims to reverse this trend’. The NUW speech gave me the opportunity to visualise and video scribe some really interesting thought leadership areas. For more information, go to the Jobs You Can Count On website.
I recently contributed two illustrations to Craig Pearce Strategic Communication’s latest white paper titled: The Holy Trinity of public relations: thought leadership, 3rd party credibiilty, strategic alliances.
My graphic recording poster of the Q&A with Paul Roos & Susie Maroney
I had the privilege last week of being the graphic recorder atA Day of Inspiration, which is billed as one of Australia’s most inspiring corporate events. All my graphic recording posters of each key note speaker can be downloaded here for free. There are nine graphic recording posters in total.
A Day of Inspiration brings together some great keynote speakers who take the stage for a full day to share amazing stories about life, business, achievements, courage and determination. The day raises vital money, awareness and support in the fight against cancer (all proceeds go to the Tour de Cure – a cycling foundation committed to finding a cure for cancer).
Working closely with the team at Network of Community Activities, I created this bright, energetic and activity filled poster for the National Out of School Hours Services Association (NOSHSA). The My Time, Our Place – Framework for School Age Care in Australia will ensure that children in school age care will have opportunities to engage in leisure and play-based experiences which are responsive to the needs, interests, and choices of the children attending the service and contribute fully to their ongoing development.
Network of Community Activities is committed to helping promote quality community based services for school aged children, including children with disabilities.
Video scribing tells the Milestones Early Learning Centre story from four points of view
This is one of my video scribing animations for Milestones Early Learning Centre, a provider of high quality early childhood education for children between 8 weeks and 5 years.
The video scribe animation on their website shares the Milestones story and value proposition through the eyes of four different people who are involved with the centre on a daily basis: the founder, a child, a parent and a teacher.
The Milestones team turned to video scribing as a simple, engaging and visual way to introduce the centre and the premium services that it provides for early childhood education, learning and school readiness.
The video scribing animation is being showcased on its website, in information packs and as a way of introducing the centre’s story in key business and stakeholder presentations.
The left hand section of one of my graphic recording posters
I recently spent a great day graphic recording key note speeches and workshops at The Australasian Conference for Public Participation 2011. Held in Sydney from 20-21 October, the conference was presented by the International Association for Public Participation (IAP2) Australasia, the region’s peak professional body for practitioners in the public participation and engagement industry. Themed ‘Excite, Engage, Evolve – Active Participation in a Changing World’, the conference attracted over 550 delegates and focussed on challenging current concepts, showcasing leading experts and demonstrating best practice from across the world.
The right hand section of one of my graphic recording posters
The graphic recording poster framework: rapidly capturing ideas, issues and opportunities while listening intently
A photo showing the length of one of my graphic recording posters in progress
My graphic recording area along one side of the conference main ball room
Back in March, I contributed three cartoons to a PR thought leadership report co-ordinated by Craig Pearce and titled: Public relations 2011: issues, insights and ideas. My cartoons supported three of the articles that discussed PR education, PR and CSR and Facebook/social media:
My cartoon for: PR education – getting the theory-practice balance right, by Professor Jim Macnamara, Professor of Public Communication at the University of Technology Sydney
My cartoon for: PR is second rate CSR, by Craig Pearce, an award winning strategic public relations professional (and noted PR blogger)
My cartoon for: Messiah or just socially inept, by Dwight Whitney, Founder, Trinity Communications
The report is a very good read for PR and communication professionals as it features articles by eleven industry leaders from all over the globe and is available free for email subscribers from Craig Pearce’s blog, Public relations and managing reputation. Content in the report will help enhance PR professionals’ practical ability and strategic knowledge, expand their knowledge of the discipline’s power and provide them with ideas and assertions. Thanks to Craig for getting me involved.
Leading regional business accountancy firm uses visual communications to tell its story
Duncan Plante & Company is a leading and well-established business accountant and taxation consultant based in Tamworth NSW who recently turned to visual communications to engage clients and employees.
“Guy Downes has brought a new perspective to our business. His visual communication work has not only engaged our team, it has also provided our clients with a much clearer understanding of our role and of our commitment to them. Guy’s work has really let us ’see’ and focus on our business priorities”.
Duncan Plante, Partner & Founder, Duncan Plante & Company
Opportunity:
Duncan Plante & Company wanted to shine the light on how they deliver value to their clients thanks to their higher quality service and quality assured work. At the same time, they were also looking for ways to keep employees actively engaged in the company strategy, their mission, the firm’s best practices and where they were headed together as an organisation.
Insight:
People process visuals 60,000 times faster than text (3M)
Challenge:
Set against the backdrop of a fast-paced work environment for employees and a client base dealing with increasing levels of information during their working day, the challenge was to find effective communication techniques that could quickly engage, educate, align (and entertain) employees as well as clients.
Solution:
With many people’s preference for visual learning, visual communication was at the heart of a layered campaign to gradually build visual assets that could overcome the challenges and issues the company faced.
What did we do? The levels of the layered campaign were as follows:
1. Company strategy workshop: using graphic facilitation techniques and posters, we drew out the company thinking on current direction, successes, challenges and key priorities for the future.
Using graphic facilitation posters for the team report back
2. Messaging session: using the strategy workshop as springboard, we defined the language that quickly and easily describes the company, how it is different and how it benefits its customers (think: ‘Elevator pitch’)
3. Defining the company story: combining ideas, insights and information gathered from the strategy workshop and messaging session, we developed a unique story on ‘why we (Duncan Plante & Co) exist, what we do and how we do it’ to help people understand the value the firm brings and to give the team a unique way to remember and retell it.
4. Company Journey Map: we used the most important elements from the workshop, messaging and company story as the foundation for developing a Journey Map, which uses a themed picture (full of visual language, metaphors and images) to highlight the direction, priorities, best practice, values and vision of the company in a quick, engaging and compelling manner.
Duncan Plante & Co Journey Map: engage, inform and align using a picture
5. Refreshing the company logo and website: with all the momentum and information from phases 1-4, there was an opportunity to renew the company website and refresh the company logo so that it truly reflected the leading edge and dynamic work the company was doing and the strides the team was making. We engaged Alison Quodling, graphic designer, to rework the logo and visual identity and we brought in Acclipse to build an eye-catching, professional and effective website.
The new home page with refreshed logo and design
6. Video scribing – bringing to life the Duncan Plante & Co story using animation: Video scribing is the art of translating audio content, such as a speech or presentation, into a hand drawn video animation. In this case, we wrote, recorded and cartooned a speech by Duncan Plante about Duncan Plante & Co. All in all, the icing on the visual communication cake! To watch the video, go to the company homepage.
Recording the audio for the video scribe animation
Filming the video scribe animation - lights, camera, draw!
Me, graphic recording during an organisation workshop
One of the important ingredients with graphic recording is listening intently to the meeting or workshop conversation and capturing the conversation using the words of the participants (as opposed to my own). I recently posted a story showing some of the icons I draw and scatter within my posters as I build on the key words, issues or ideas I hear. Here are some more.
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